We believe that design and detailing are critical to any work done and it is this that gives us an edge over the others, we have collaborated with an internationally acclaimed Italian designer since 1999 and have established a design studio in Italy.

We believe that although our high standard of engineering ensures a high-quality result, it is really our people who give our products its soul. What really sets us apart is our consistently high level of craftsmanship. This attention to detail accompanies our time-honoured process of production from start to finish, giving the resulting piece of jewellery an almost indefinable value.

At Diatrends, we firmly believe in innovative technology as an aid to jewellery production. So, we invest in state-of-the-art machinery, with new applications available.

We strive to implement Kaizen management practices in all activities. The idea of excellence does not only apply to the product itself, but to everything which goes into its creation.