Know Us


Established in the year 1994, we are proud to be the third generation entrepreneurs of an organization that traces its roots to over 75 years of trust and goodwill.

Engaged in the business of manufacturing diamond jewellery in gold and platinum, we cater to leading brands in the global market.
We are also a completely integrated source of manufacturing right from sourcing of rough diamonds, to cutting and polishing them and to designing and manufacturing jewellery, hence providing end to end solutions to our clients.

Know Us

Our manufacturing facility is located in Mumbai, India and comprises of a team of dedicated and skilled members, latest technology, state-of-the-art machinery, and a strong design team driven by a product development studio in Italy.

Our associates in USA and Italy, support our marketing and sales efforts and provide customer service in and around major markets.

Rewards for our efforts have come in the form of the rich portfolio we have today of clients who are internationally renowned brands across the globe, from USA, to France, U.K., Italy, Germany in the European Union, to Poland and Turkey in Eastern Europe, to the Middle East, to Australia and in India, and whose loyalty is increasing year after year.

History


24 Years Of Unique Experience
1994
1995
1998
2000
2003
2009
2010
2014
2018
1994

Established Diatrends and its manufacturing facility in 1300 square feet (120 square meter) space in Mumbai, India, with a workforce of just 9 people.

1995

Successfully entered our very first international market, Japan. Our very first client was an internationally renowned brand and one of the leading brands in Japan at the time. We exported our first shipment in March of 1995.

1998

Introduced our products in Australia through a leading diamond wholesale company in Melbourne, who in the span of the next 10 years became our major jewellery buyer.

2000

Expanded our distribution to the United States of America through mid to grew our manufacturing facility to 2600 square feet (240 square meters) with a workforce of close to 100.

2003

To keep up with the growth of business, we moved our manufacturing facility once again to a 10,000 square feet premises (930 square meters), and our workforce also started gradually growing. Bought our very first Enterprise Resource Planning Software to aid us in the business expansion process. Also established business with one of the leading high end brand based in Los Angeles, who later went on to overtake our Australian client to become the leading client of Diatrends.

2009

Established collaboration with a highly acclaimed jewellery designer in Italy, who even today continues to head our product development team. Established a design studio in Italy. Established business with a very high-end French brand who today has become the largest client of Diatrends. Adopted “Kaizen”, the Japanese system of management and implemented it across the company.

2010

By now our workforce had grown to close to 300. Moved to a new manufacturing facility, an entire 3 story building of 12,500 square feet (1160 square meters). From manufacturing jewellery for manufacturers, wholesalers as well as retailers across the globe, we changed our sales strategy to design and manufacture only for high end international brands worldwide. Equipped our facility with the latest technologies and techniques of the time to aid us in achieving the high level of quality and consistency in productivity that was critical to our customer base of high-end brands. Upgraded our Enterprise Resource Planning to a new and state-of-the-art system to help us keep up with the continually growing business.

2014

Set up our own jewellery brand called L.I.F.E.- Love Is For Ever and opened our flag ship store in the city of Bengaluru in the state of Karnataka in India. Simultaneously also established a showroom in our factory with the aim of retailing our jewellery as factory-direct.

2018

Closed a deal to acquire another building adjoining to our existing building that will help us double our production capacity to aid us for keeping up with the growth of sales every year.

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Our Vision


Customers


We appreciate and care for the people we work for and our aim is to promote their success. We put in our sincere and best efforts in all that we do.

Suppliers


The people we work with are an extension of our own organization. Our suppliers share our point of view and the same values.

Team Members


We believe that a highly motivated team produces best results. And that each member of our team has an integral part to play in our success.

Stakeholders


It is the experience of past traditions together with the present day energy and enthusiasm, which enables us to move together towards a brighter future.

Customers


Design

We appreciate and care for the people we work for and our aim is to promote their success. We put in our sincere and best efforts in all that we do.

Suppliers


Craftsmanship

The people we work with are an extension of our own organization. Our suppliers share our point of view and the same values.

Team Members


Technology

We believe that a highly motivated team produces best results. And that each member of our team has an integral part to play in our success.

Stakeholders


Quality Assurance

It is the experience of past traditions together with the present day energy and enthusiasm, which enables us to move together towards a brighter future.

Our Management Team